Bounce rates. This is a term that can either strike fear into the hearts of many or be the cause of much bragging. Thought of as a metric to measure a site’s success in reaching its target audience, it is not always clear what factors contribute to the final value. In today’s post, we take a look at bounce rates and how different factors play into the final result.
Drip campaigns are all about giving the right message to the right people at the right time. It’s a tried and true marketing tactic that works wonders both online and offline. While the concept of drip campaigns is a staple marketing tactic, the individual executions of the drip campaign vary. Here are some best practice guidelines to improve your next campaign.
In today’s post, we look at the process of defining your target market. Defining your target market hones your focus and ensures you are getting the best return from your advertising efforts.
The terms target market and target audience are often used inter-changeably, but they really mean two different things. Understanding the differences will help to strengthen your marketing campaigns.
Branding and marketing are seen by many as different words to describe the exact same thing. However, these terms are not the same and actually describe two very different concepts. In today’s post we explore the difference between these two terms.