Domain Authority is a powerful metric for determining how much exposure your site will get in the search results. The higher your Domain Authority score, the better your chances are for appearing on the first page of the search engine results page (SERP).
Although Domain Authority is not itself a factor used by search engines to determine rankings, it gives users a relatively good idea about where they will end up. It is as close of a prediction as we can get, without knowing the exact criteria that search engines use to ultimately rank sites.
An important note for site owners to remember is that a site’s Domain Authority score is not a static number. Depending on how the site evolves and how the competitions’ sites evolve, Domain Authorities can increase or decrease. This is why it’s important to monitor your score to ensure you aren’t falling behind the competition.
To help your site succeed, we’ve compiled a list of actions you can take to help increase your Domain Authority. Let’s get started.
What is Domain Authority?
For more detailed description of Domain Authority, check out our previous post. However, as a quick refresher here is a quick rundown on Domain Authority.
Domain Authority is a tool developed by Moz to assist sites with their search performance. Based on its evaluation of specific criteria, it provides sites with a Domain Authority score from one to one hundred. The higher your site scores, the more likely it is to appear on the first page of the SERP. This is a very important took to know about if you are at all concerned about your site’s SEO.
While Moz takes into account over 40 criteria to determine a website’s Domain Authority, at least five of those criteria are known to be the following:
- The number of incoming links directing traffic to your site
- The quality and relevancy of those links
- Your website’s overall SEO performance
- The amount of quality content on your own site
- Social signals, such as how big and popular your site is on social media channels
How to Improve Your Domain Authority
As mentioned before, Domain Authority is not static. It can ebb and flow depending on the evolution of the website and its competition. As such, here are some tips to help boost your site’s Domain Authority.
It’s All About The Links
As mentioned in our link building post, links are important for building up your website’s exposure. Depending on the quality of the content on a website and the number of links connected to it, a site is ranked accordingly for its relevant keywords.
Although the goal is to have a lot of links to your site, the quality of those links can affect your Domain Authority. Links from spammy or non-related sites can actually have a negative impact on your site. Search engines recognize that the link quality in these cases is low and will give your site a lower ranking because of it.
Although the goal is to have a lot of links to your site, the quality of those links can affect your Domain Authority. Click To Tweet
In cases where you find yourself linked to a number of undesirable sites, the simple action item would be to contact the site owner and ask for the links to be removed. If that doesn’t work, another option would be to add a “nofollow” tag to that link. This option devalues the link which allows you to distance yourself from those links.
While you are ridding yourself of the bad links, make sure you also focus on increasing your good links. By having sites in the same niche linking to your site as well as having the “big-players” in your niche link to your site, the quality of your links will increase. Search engines and Moz recognize quality links and your ranking will approve accordingly.
Create Great Content
Receiving links from high-powered sites is one of the results you should be hoping for, but you will only get it if you first have quality content on your site. Other sites won’t want to connect with you if you have brief information, piecemealed together.
Aim to become an authority on a topic. While it takes effort, aim to have posts that are at least 750 to 1000 words each, as a minimum. Create infographics or put together a list of statistics that others will want to quote or link back to.
3) On-Page SEO
A final pro-active step in ensuring you are improving your Domain Authority is to review your on-page SEO Optimization. According to Harsh Agrawal, here are a few things you can do to improve your on-page SEO:
- Create a sitemap for your site and link it to your footer and your robots.txt file.
- Ensure you are using the proper heading hierarchy for all your blog posts.
- The correct use of meta title and meta descriptions on your website.
Working to improve your Domain Authority is an important undertaking. Although it itself does not affect where you appear on the results pages, it indirectly does. Some of the criteria used by the search engines is also used by Moz, so any positive improvements in these areas work to help your overall ranking.
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