Having a website can be a stressful endeavor sometimes. You spend a lot of time perfecting your layout and writing compelling content, but it’s all for naught is no one visits your site. That’s why it’s important to spend time learning how to effectively advertise your website to ensure you are getting the traffic you deserve.
In today’s post, we will explore different ways you can effectively advertise your website without breaking the bank.
Methods of Paid Advertising
If there’s money in your budget to pay for advertising, numerous options are available to help increase your site traffic. But before you start putting up ads on various platforms, you should first consider what methods best suit your needs. Depending on what your website is offering, some methods will help you effectively advertise your website more than others. Let’s look at your different options.
Costs Per Click (CPC)
This is the most common method of online advertising. This option is structured so that you pay a set rate every time your ad is clicked. The great thing about this method is that you only pay when someone shows interest in your ad and takes action (a.k.a. clicks on your ad). If no one is interested in your ad, it costs you nothing.
Cost Per Thousand Impressions (CPM)
Similar to the CPC method, you agree to pay a set rate. But in this case, you are charged every time your ad is shown, even if no action is taken. This method works well if you are looking to build brand recognition. If a prospect sees your branding often enough, the brand starts to gain credibility in the prospect’s eyes. Therefore, if you are a new company or are lunching a new product and are trying to create awareness, this method might work for you.
Cost Per Action (CPA)
The third advertising method is called cost per action. The structure for this method is that you pay every time someone clicks on your ad and then does something on your website.
Each of these methods have their own pros and cons. Depending on what type of advertising you plan on doing, different methods will be more effective than others. It’s important to also note that you can set a limit on how much each campaign will cost you. So you can still use each of these platforms even if you have a small advertising budget.
Platforms for Paid Advertisements
Now that you know what advertising method will suit your needs, you can decide what platform to advertise on. Here are some options for you to consider.
Google offers various services to help advertise your website. One of these services is called Google AdWords. This is a CPC method that allows you to choose between search placement and display network placement.
The search placement feature allows you to bid on particular search terms. Your bid price will dictate how, when and where your ads will be displayed on the search results page. The display network placement works a little differently. Instead of displaying your ad on the search results page, your ad will appear within the content of other external websites.
Facebook is another advertising platform to consider. If you know your target market demographics, this is where that research pays off. Facebook has over 1 billion users and due to the platform’s set up, it knows a lot about its users. Therefore, if you know that women ages 25 to 34 who have kids are your biggest customers, Facebook has the ability for you to target that specific group.
Facebook ads allow you to display ads in two separate places. You can either display your ad on a side panel or as a sponsored post within a user’s newsfeed.
How to Effectively Advertise Your Website For Free
If you have a limited advertising budget, don’t despair. There are still many advertising options available to you. Here are a few free options to help you get started.
If you have a limited advertising budget, don’t despair. There are still many advertising options available to you. Click To Tweet
Google My Business
While you may think it best to advertise to a national audience, don’t underestimate the power of a local search. People in your neighborhood need your services, so make sure they know you are in the area.
Google My Business allows you to manage what people see when they search locally for your business. It allows you to manage your business’s information on Google Search and Google Maps. This means that your data stays current.
Useful information that stays up to date also has a side advantage. It helps to increase your site’s ranking. When your site appears high on Google’s results, it helps to reassure new customers that you are worth dealing with.
Another way to advertise your website is to write for someone else’s website. In the previous examples, your aim is to advertise to your target audience. You have an idea of who would like your site and you go after that group with your advertising. But what if another group exists out there that you haven’t thought of but would benefit from your services?
By doing a guest post on someone else’s site, you are basically introducing yourself to a whole new group. This group could have some of your target audience in it, but it can also have other groups as well. By expanding your reach, you might be expanding your target audience.
If you want to effectively advertise your website, you don’t have to be a millionaire to put together an effective plan. By strategically using free and paid options, you can increase your site’s traffic.
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Jolene is a strong operations, compliance, and paralegal manager. She also loves to research and write about business as well as personal topics that help others.