As we enter the last few months of the year, our thoughts naturally start to drift toward the holiday season. First comes Thanksgiving, then Black Friday, then Cyber Monday….. and then Christmas. With all these holidays appearing on the horizon, stores everywhere are starting to gear up for the holiday season. With the continued rise of online shopping, ecommerce businesses, in particular, can reap the holiday season rewards. But, if you haven’t put a holiday plan in place yet, now is the time to get your ecommerce store ready for the holiday season.
The holiday season means big money for ecommerce businesses. In 2018, the U.S. online retailers made $126 billion from the beginning of November to the end of December. And that is up from the $108.2 billion pulled in in 2017. With no signs of the industry slowing down, 2019 is on track to be another successful year for ecommerce businesses.
If you want your ecommerce business in on the action, we’ve put together some tips to help get your ecommerce store ready for the holiday season.
Tips to Get Your Ecommerce Store Ready for the Holiday Season
Tip #1 – Check Your Speed
Speed is everything when you have an online business. In fact, if your site takes longer than 3 seconds to load, you are most likely going to loose half of your site visitors right off the bat. If you want to increase your holiday revenue, losing half your customers before they come in the ‘door’ of your site is not the way to go about it.Speed is everything when you have an online business. Click To Tweet
To avoid this happening to you, make sure that all your pages load quickly. The first step is to check your current webpage load speeds. There are a number of tools available to help you test this. It’s important to check your load speeds for both desktop and mobile applications. You can use Google’s Test My Site tool to test your load speeds on mobile devices.
After you know your current load speeds, make tweaks to your website to speed up the process. These steps could include minimizing your HTTP requests, reducing server response times, and enabling file compression.
Tip #2 – Streamline Your Checkout Process
While there are shoppers out there that take their time and fully weigh the pros and cons of a purchase, there are so many more that impulse shop. They see something they like, they add it to their cart, and make the purchase without a second thought.
While this type of shopper is great for business, it also means that your checkout process needs to have as few steps as possible in order to keep the impulse shopper’s attention. If your checkout form has too many pages for a shopper to fill out, you are going to have an issue with high rates of shopping cart abandonment.
Tip #3 – Improve Your Site Search
According to Optinmonster, ecommerce sites are 4-6 times more likely to convert shoppers who use your search function than those who don’t. If you want to have similar success for your site, you need to ensure that your site search is optimized and returning results for every search.
The downside of the search function is that 20-30% of searches return a result of “No Results Found”. This happens when the search terms used by the shopper do not exactly match the language used on the site.
To reduce the number of “No Results Found” statements being returned, use can set up site search tracking using your Google Analytics account. This will show you if any terms are being used in high volumes but are returning no results. You can then use this data to better optimize your site for these keywords and phrases.
Tip #4 – Advertise Your Sales
While this may sound obvious, there continues to be a number of sites that make you hunt for the special offers or sales. The holiday sales season has begun, and shoppers are out hunting for the best deals and promotions. If you want to capitalize on this, you need to make your sales offers prominent. An easy way to accomplish this is to use a site-wide banner to advertise your sales. This keeps the sale top of mind for the shopper.
Final Thought on Getting Your Ecommerce Store Ready for the Holiday Season
With the convenience of shopping when you want and having access to more store varieties, online shopping has become a popular method for holiday shopping. By taking steps to capitalize on this new trend, you are giving your ecommerce business all the tools it needs to make this holiday season the best yet. If you haven’t started yet, now is the time to get your ecommerce store ready for the holiday season.
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Jolene is a strong operations, compliance, and paralegal manager. She also loves to research and write about business as well as personal topics that help others.