What is a lifestyle blog?
The blogging world is as diverse as the people who blog. There are many types of blogs out there, and a lifestyle blog is just one type. You may have come across this term before and are not sure what it means. So, in today’s post we dive into the world of lifestyle blogging to give you insight into this blogging genre.
In general terms, a lifestyle blog covers topics that are of interest to the writer and are something they have personal knowledge in. The site Helene In Between best describes a lifestyle blog as “a website primarily focusing on the blogger’s life and is an extension of the writer”. This type of blog is further defined by saying “you are the brand”. This means that the focus and direction of your blog are entirely up to you. You decide not only what to write about, but you also decide the rules that will keep you in line with your objectives.
Now that you know the definition of a lifestyle blog, you may be wondering how someone actually starts a lifestyle blog. Well, like all good things, it begins with finding a niche.
Find your niche
While it’s true that a lifestyle blog can be about anything in the writer’s life, you also don’t want to be a jack of all trades and a master of none. Random or disjointed posts are good for a one-off read, but it’s hard to establish an audience when the audience doesn’t know what they are getting. Therefore, you need to narrow down your blog topics. But don’t worry, it’s not as limiting as it sounds.
While it’s true that a lifestyle blog can be about anything in the writer’s life, you also don’t want to be a jack of all trades and a master of none. Click To Tweet
When starting out, choose one or two topics to focus on. These topics can be on anything and they do not have to be related, but they must be something you enjoy. If you are going to be a successful blogger, you need to publish posts consistently. If you do not enjoy what you are writing about, it will be very hard to stay motivated to continue and your site will suffer. Therefore, pick something that you enjoy.
Once you have picked your topics, spend some time developing great content. Publish posts on a regular basis and interact with anyone who leaves a comment. After doing this for a while, take a step back and evaluate the response you have received. If you are gaining followers and having people positively comment on your posts, take this as a sign that you are on the right track. If, on the other hand, your audience is not growing or interacting with you, this may be a sign that you may need to pick different topics to blog about.
Now that you have your topics, you will need to decide on a format for your lifestyle blog.
Diary Posts vs. Value Posts
While a lifestyle blog reflects your life and interests, a successful lifestyle blog is less about you and more about your readers. Sure, you can treat your blog as a daily diary in which you capture the day’s events but unless you put a very humorous or insightful twist on it, your lifestyle blog may only appeal to the few. However, if you approach your posts as keeping your interest while providing your reader with valuable information, you have created a sustainable lifestyle blog.
For example, you may be a stay-at-home mom who has decided to become a blogger. Writing a blog about what you did each day may only be of interest to your family and close friends. On the other hand, if you refocus your posts and give tips and tricks to other stay-at-home moms or have humorous takes on common situations, your blog has a much larger appeal.
If your goal is to use your blog as a creative outlet for self-expression, a diary format blog works just fine. On the other hand, if you are using your blog as a business opportunity, value posts are the way to go.
Monetize Your Lifestyle Blog
After choosing your blog’s topics and content, the next step is to turn your hobby into an income generator. There are several different ways to monetize your blog, and for a complete list, check out our previous post here.
Final Thoughts
Lifestyle blogs are just one blogging genre that you can become involved in. Its diverse nature appeals to many bloggers as you can write about diverse lifestyle subjects and then evolve into new subject areas as needed. Are you ready to start a lifestyle blog?
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