Branding and marketing are seen by many as different words to describe the exact same thing. However, these terms are not the same and actually describe two very different concepts. In today’s post we explore the difference between these two terms.
Having a website can be a stressful endeavour sometimes. You spend a lot of time perfecting your layout and writing compelling content, but it’s all for naught is no one visits your site. That’s why it’s important to spend time learning how to effectively advertise your website to ensure you are getting the traffic you deserve.
Do you sometimes feel that you are flying blind with your online marketing strategy? You think you are making all the right marketing decisions, but you’re not sure if your audience agrees. If this is the case, you need to consider implementing A/B testing.
Whether you have a very limited marketing budget, or you have a “money is no object” marketing budget, there are marketing techniques available to fit every need. In this post, we explore several ecommerce marketing strategies to help your business succeed.
Have you considered taking your company into international markets? In this post we explore the concept of International SEO and how it can help your business expand into new markets.
Improving SEO is the continuing goal for online businesses. By optimizing your site for user intent, you increase your likelihood of getting noticed. In this post, we examine the types of user intent searches and explore how you can leverage these searches to your advantage.