When it’s time to look at your website’s metrics, is it a time of excitement or dread? What about when you look at your bounce rate? What story is it telling you about how people are reacting to your site? In today’s post, we look at common website design flaws that chase visitors away and raise your site’s bounce rates.
Bounce rates. This is a term that can either strike fear into the hearts of many or be the cause of much bragging. Thought of as a metric to measure a site’s success in reaching its target audience, it is not always clear what factors contribute to the final value. In today’s post, we take a look at bounce rates and how different factors play into the final result.
In today’s post we look at how to determine your content marketing effectiveness to see if your marketing strategy is working for you.
The purpose of a great marketing strategy is to connect a business to its customers. Businesses want to be the only one thought of when a person is ready to make a purchase. To do this, personalized marketing messages are needed. The best way to execute this is with an email drip campaign and email list segmentation.
Drip campaigns are all about giving the right message to the right people at the right time. It’s a tried and true marketing tactic that works wonders both online and offline. While the concept of drip campaigns is a staple marketing tactic, the individual executions of the drip campaign vary. Here are some best practice guidelines to improve your next campaign.
The purpose behind all marketing strategies is to ensure that you are top of mind when a customer needs something. When someone needs a product or service, you want them to come to you exclusively to get it. Now the question is, how do you keep your company top of mind? The answer…..drip marketing campaigns.