Bounce rates. This is a term that can either strike fear into the hearts of many or be the cause of much bragging. Thought of as a metric to measure a site’s success in reaching its target audience, it is not always clear what factors contribute to the final value. In today’s post, we take a look at bounce rates and how different factors play into the final result.
In today’s post we look at how to determine your content marketing effectiveness to see if your marketing strategy is working for you.
Branding and marketing are seen by many as different words to describe the exact same thing. However, these terms are not the same and actually describe two very different concepts. In today’s post we explore the difference between these two terms.
The term “chatbot” may be new to you, but chances are you have already encountered this technology a time or two. In today’s post, we examine how chatbots can help improve your marketing strategy.
Companies understand this and have learned that by allowing large groups to try their product for free, they can convert at least a portion of that group into buyers.
If you have an online business, increasing your conversion rate is a top priority. The greater your conversion rates, the more customers or clients your company will likely have. There are many one-off actions you can attempt to increase your conversion rate, but in order to see a sustained level of conversion you need a plan. In today’s post, we look at the marketing funnel and how it can help you increase your conversion rates.